forexfactory.com 26 April 2012
Regardless whether it’s digital coupons, detailed product information, mobile payment or virtual loyalty points: the mobile phone is omnipresent and affects purchase behaviour – before, during and after a purchase. For the retail trade and brands, the technological developments offer great sales potential and client retention opportunities. What role do added services such as couponing or loyalty programs play in this area? How high is customer acceptance? Today we are presenting the trends in honour of Mobile National Day.Do you have a mobile business idea? Contact us, and we will be glad to advise you with no obligation.