xsmart Expert Report on Shopper Activation and Mobile Retail: Switzerland Headed into the Mobile Future.
From 24 to 25 March users and providers of mobile wallet, mobile payment and NFC solutions will meet in Rüschlikon (Zurich) to discuss ways of digitization of the wallet in Switzerland.
Christian Baumann, co-founder and Managing Director of xsmart as well Deputy Head of Department of the technical M-Commerce group, Swiss Mobile Association (smama), will open both days and contribute to the program with a lecture on the topic “Shopper Activation via Interaction” on the second day. The lecture will focus on following points:
• Motivation at POP / POS: how and through which channels do my customers visit my store?
• Non-monetary interaction and confidence building with customers
• Mobile Marketing, Beacons and Local Based Services
• Concept: first marketing, then technology